JC Whitney: The Rise and Fall of an Automotive Icon

Regular readers of my Cars of a Lifetime series will know by now that I spent some time working for JC Whitney in Chicago. Given how deeply this brand is ingrained with US car culture, I figured I would share my unique insider’s perspective on the company, especially in its final years.

While I normally dislike quoting Wikipedia in my posts, I will take some liberties here, since part of the Wikipedia article on JC Whitney was authored by yours truly. JC Whitney began as a scrap metal yard on Chicago’s south side, formed by Lithuanian immigrant Israel Warshawsky, who came to the US to escape religious persecution. Warshawsky named the company JC Whitney in order to give the company a less foreign-sounding name.

While Israel did alright for himself, things really started to pick up when his son Roy Warshawsky joined the business in 1934. Possibly inspired by the success of fellow Chicago mail-order giant Sears and Roebuck, it was Roy’s idea to expand the business beyond Chicago by entering the burgeoning mail-order catalog business… read more >

https://psyne.co/product/j-c-whitney-co-1915-vintage-mens-t-shirt/