better as a story than as a beer

“The name on that label was now just a nostalgic reminder of the real thing. And for years to come, increasingly old men and women would sit in little bars off the highway and order it. If hearing themselves say the word Blatz makes them feel young, or beautiful, or invincible again, maybe it’s OK that it survives. Maybe, for many years now, Blatz was already better as a story than as a beer.” ― J. Ryan Stradal, The Lager Queen of Minnesota