Jolt Cola: All the sugar and twice the caffeine

Back in 1985, the world of soft drinks was rocked by the biggest marketing disaster in its history. New Coke arrived, with a more syrupy, sweeter flavor, and within months Coke Classic had to be reintroduced. But that year also saw the launch of a drink that has more resonance for the economy today. Jolt Cola’s slogan was “All the sugar and twice the caffeine.” Teenagers loved it… read more >