Who needs fancy focus groups or scientific demographic analysis? Not HOT ROD Deluxe, whose editors have always known exactly who you are, where you came from, what you want to see in your magazine, and what you really, really don’t—because you tell us so. Newsstand sales and subscriptions are obvious indicators, but those cold, hard facts aren’t finalized for months after an issue prints. Besides, the success of any issue can be skewed (and screwed) by everything from natural disasters to recessions. Your old-fashioned letters and newfangled emails are far more credible and valuable to the editorial team that bolts this baby together, plus way more timely… read more >
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