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A race against time on the Bonneville Salt Flats

Louise Ann Noeth has been fascinated with automobiles since she was 10 years old. She had driven nearly every notable muscle car by age 18, and was thoroughly enjoying herself with piston engines until she discovered jet engines in the mid-1970s. Soon after, she was invited to race a jet dragster across the country.

Eventually, Noeth decided to make racing a full-time commitment. She headed to Southern California, where she started writing and earned the nickname “Landspeed Louise,” (which she still uses every time she answers the phone — “Hello, it’s Landspeed Louise!”).

It was during her job as a stringer for Sports Illustrated in 1998 that Louise traveled frequently to the Bonneville Salt Flats International Speedway to cover land speed racing… Read more >

EELCO Speed Equipment 1956 Vintage Men’s T-Shirt

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EJ Potter breaking loose

Love this shot of the “Michigan Madman,” EJ Potter, breaking loose on one of the first V8 bikes ever made. https://psyne.co/product/we-dont-care-how-the-hell-they-do-it-in-japan-1979-vintage-mens-t-shirt/

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