Corporal Alexander Le Gerda is the first person in history to be included in a popular magazine wearing a graphic t-shirt. His photo made the July 13th, 1942 cover of LIFE Magazine, cradling a .30 cal. machine gun and sporting a tight-fitting athletic tee made by the American Athletic Co. in Los Angeles, CA. An original version of this shirt recently sold (August 2015) for over $1,000 USD. The shirt depicts a winged horned toad shooting a .30 caliber machine gun perched upon a cloud. The shirt is commonly reprinted but with incorrect colors for the mascot. The true color is a yellow ocher, when some sites print the shirts with a light blue… read more >
Desert Dreams
If you’re reading this, chances are you’ve had or continue to have dreams of owning your own lowrider. We have all at one time or
