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But wait, there’s more!

Ron Popeil, the man largely responsible for infomercials as we know them, who used them to sell products that he had invented, such as the Pocket Fisherman, Hair in a Can spray, Mr. Microphone and many others, has died at the age of 86.

“Popeil popularized catch phrases, such as “But wait, there’s more” and “Set it and forget it.” He also influenced the culture, creating a template for what audiences thought an infomercial should be. He was famously parodied by Saturday Night Live’s Dan Aykroyd in his 1976 “Bass-o-Matic” sketch — which the comedian encored in 2015 to mark the show’s 40th anniversary — and elsewhere.”

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