Shopping Cart

Datsun Rising

If not for a small but highly talented group of racers in Southern California, the Datsun 240Z might not have become such an American success story. While there were political and cultural hurdles to overcome, the Brock Racing Enterprises team was able to grasp the emerging situation at the car’s introduction and help create one of the most dominant production racers ever built.

But this story starts with the man whose vision, corporate power, and trust in this small team made it all possible: Yutaka Katayama, the president of Datsun USA, and a highly unusual business personality.

Unlike most Japanese automotive executives of that era, Mr. K understood the American psyche-perhaps even better than some Americans in similar positions in Detroit. His radical ideas about automotive design, marketing, and building quality and respect into a struggling, war-ravaged entity were not always well received in the boardroom in Tokyo.

He’d actually been “banished” to California several years earlier by Nissan’s highly conservative management in order to try to establish a sales beachhead in North America. He was awarded this position as much to eliminate his contentious ideas as to test his controversial theories where it was believed that an embarrassing failure might not be blamed on their collective decision… read more >

from the shop

Drop your email addy to subscribe to our occasional newsletter with a few blog posts, new designs, and even coupon codes and deals.

Acapulco Gold

Acapulco de Juárez, commonly simply called Acapulco, is one of Mexico’s oldest beach resorts, which came into prominence in the 1940s through the 1960s as

Read More »

Fender Mustang

The Fender Mustang is a solid body electric guitar produced by the Fender Musical Instruments Corporation. It was introduced in 1964 as the basis of

Read More »
Psyne Co.