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Hot Rod History

A lot has been written about the history of hot rods. But the origin of hot rods can be pointed to just before the end of World War II. In fact, the craze for custom cars began even further back, to before World War I. Customizing cars was much popular with the well-heeled in the U.S. and Europe. The period between the end of the war in 1945 and the beginning of the 1950s saw a number of factors that came together, mainly in one place, southern California, which created a unique environment for the hot rod and its culture to be borne. In the history of the hot rod, the term “hot rods” seems to have first appeared in the late 1930s in southern California. People would love to race their modified cars on the vast, empty dry lake beds northeast of Los Angeles under the rules of the Southern California Timing Association. The activity rose in popularity after World War II. Read the full Hot Rod History article here >

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Choice of a New Generation

In 1984 Pepsi-Cola released two groundbreaking commercials for its “Choice of a New Generation” campaign. Marketers reimagined Pepsi’s product alongside superstar Michael Jackson’s most iconic

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Beach Life ’64

A cool snapshot of Southern California beach life in the Summer of 1964. #BoysOfSummer #SoCal #1964 #California #Surfing #Beach #Waves #Vintage #Psyne #BeachBoys #VW #VintageCars

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Low brow, high style

Just like grandma used to make… #BeerCanHat #Crochet #BEER #thrifting #BeerCan #Bud #Psyne #PsyneCo #VintageStyle #TShirt #VintageTShirts #VintageClothing Here’s Bud! 1979 Vintage Men’s T-Shirt

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