Twenty-two years ago, Casa Sanchez in San Francisco estimated that its notorious tacos-for-tattoos deal would cost somewhere in the ballpark of $5.8 million.
Martha Sanchez, who came up with the deal, arrived at that pricey estimate after the promotion was already underway. Assuming that the 50 or so inked-up people stayed in San Francisco for their lifetimes and got an eight-buck meal every week, the figure would be staggering. That number didn’t even include the second round of people when Casa Sanchez revived the deal; more on that later.
But for at least two of the first people in San Francisco to get inked up in exchange for free meals, the grub was never the point… read more >