Throughout the 60s and 70s, Colt 45 was marketed towards the suburban white-collar demographic. To this end, in a memorable ad campaign that lasted over 15 years, Billy Van portrayed a gentleman in a suit and tie quietly sitting at a small table and taking little notice of all the activity going on around him, until a waiter or someone showed up with a schooner glass and a can of Colt 45. Music resembling Song of the Nairobi Trio played in the background while a voice-over announcer intoned: “In the dull and commonplace occurrences of day-to-day living, one thing stands out as a completely unique experience: Colt 45 Malt Liquor.” By the late ’70s, Colt 45 had become the alcoholic beverage of choice for inner-city consumers as Billy Dee Williams became their pitchman with his “it works every time” tagline, and a decade later college students had picked up on the malt liquor trend and were also choosing Colt for its ‘extra kick.’
It works every time.
from the shop
Drop your email addy to subscribe to our occasional newsletter with a few blog posts, new designs, and even coupon codes and deals.
Happy Mother’s Day! Now let’s talk about MILFs or more precisely, let’s talk about where the etymology of the MILF archetype. From Chaucer to Mrs.