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Make 7 Up Yours!

Though many other, largely forgettable ads came and went through the 1990s, 7UP struck gold with the “Make 7 Up Yours” campaign in 1999. The brainchild of ad agency Young & Rubicam, the ads sought to combat a common dilemma: a lack of interest and connection to the brand. Featuring actor/comedian Orlando Jones as a spokesman inviting people to make 7UP a part of their lives. Perhaps the most famous spot is the one where Jones strolls down a street wearing a green shirt with “make 7” written on one side and “up yours” on the other. He excitedly tells people how he is coming up with new slogans for the brand and proceeds to seemingly “insult” others with the phrase “Make 7 … Up Yours!” It’s catching on already… read more >

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