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NHRA and Hot Wheels: Together Again

In case you missed it earlier this week, NHRA announced a partnership with Mattel’s Hot Wheels brand to bring NHRA-branded drag racing diecast cars to the mass market, a release that certainly sent my heart swooning. It’s been more than 50 years since Hot Wheels burst into the NHRA Drag Racing world with the groundbreaking sponsorship of the Funny Cars and Top Fuelers of Tom McEwen and Don Prudhomme, a deal that is widely credited with opening the door to major non-automotive sponsorships that we enjoy today.

Although that initial Hot Wheels sponsorship with the Wildlife Racing partners lasted only three years (1970-72), Mattel has continued to make drag racing-themed products over the years and to salute “the Mongoose” and “the Snake” on notable anniversaries, but the NHRA deal is a great step… read more >

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