off-road racing gold rush

“Back-in-the-day everybody wanted into off-road racing, all the factories and even companies like Sears & Roebuck were sponsoring race cars…. what happened? For the cost of one ad in a national magazine, they could sponsor an off-road car for a whole year. We’re an advertising bargain, I don’t get it.” H/T>

American Motors Corporation 1954 Vintage Men’s T-Shirt

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Psyne Co.