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President Lyndon B Johnson lived the western image.

From his childhood and throughout his political career, Lyndon B Johnson drew from his western heritage. The grandson of a Chisholm Trail cattle drover never forgot the “can do” spirit of the early-day cowboys. The LBJ Ranch was the best place for national and world leaders, celebrities, and respected journalists to encounter the real LBJ—a progressive westerner in a big hat, with big dreams and big goals, under a big sky.

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Miss Chiquita

The company mascot “Miss Chiquita,” now Chiquita Banana, was created in 1944 by Dik Browne, who is best known for his Hägar the Horrible comic

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Psyne Co.