Abarth & Co. Shield 1954 Vintage Men’s T-Shirt




Over 10,000 individual race victories, 10 world records, and 133 international titles are part of the racing heritage behind the Abarth marque. In fact, success in competition has always been one of the cornerstones of Abarth, and it is no less important now than when Karl ‘Carlo’ Abarth founded Abarth & Co. in 1949. They called him The Wizard, though his secret was neither magic nor miracle, rather an eye for refinement and an ear for careful tuning. Abarth started out producing aftermarket tuning kits for production cars, containing everything an enthusiast would need to take their car’s engine to the next level. To supplement the cost of producing tuning kits, Abarth branched out into developing performance exhaust systems that were bolt-on upgrades that were factory tuned to specific vehicles. These aftermarket exhaust systems were a hit and, coupled with their premium price, helped fund the firm’s next phase of development that took them from aftermarket parts manufacturer to all-out tuning shop capable of developing complete performance models based on production vehicles. This one is based on the 1954 badge, which featured a more detailed scorpion graphic along with the company’s formal name.


Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

  • 100% combed and ring-spun cotton*
  • Fabric weight: 4.2 oz (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed
  • Retail fit
  • Runs true to size


Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

Width 18 20 22.01 24.02 25.99 28
Length 28 29.02 30 31.03 32.01 33
Sleeves 8.9 9.18 9.45 9.73 10 10.4

All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

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