Atlanta International Pop Festival Rainbow Roll 1969 Vintage Men’s T-Shirt
$29.95
The first Atlanta International Pop Festival was a rock festival held at the Atlanta International Raceway in Hampton, Georgia, twenty miles south of Atlanta. The event was held on the July Fourth weekend in 1969, more than a month before Woodstock. Crowd estimates ranged from the high tens of thousands to as high as 150,000. With temperatures nearing a hundred degrees, local fire departments used fire hoses to create “sprinklers” for the crowd to play in and cool off. It was a peaceful, energetic, hot, and loud festival with few (if any) problems other than heat-related illness. Concession stands were woefully inadequate. Attendees frequently stood in line for an hour to get a soft drink. On Monday, July 7, following the festival, the promoters gave Atlanta’s music fans a gift: a free concert in Atlanta’s Piedmont Park featuring Chicago Transit Authority, Delaney & Bonnie & Friends, and Spirit, all of whom had played at the festival, and Grateful Dead, who had not. According to the Atlanta Journal and Constitution, the free event was the promoters’ way of showing “their appreciation for the overwhelming success of the festival,” though most attribute the free show to hippie guilt after making a considerable profit on the event.
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