Beefy The Cow 1981 Vintage Men’s T-Shirt

Beefy The Cow 1981 Vintage Men’s T-Shirt



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Beefy The Cow was the ill-fated mascot of Rax Roast Beef in a time when restaurant mascots based on the very animal whose meat you were consuming was considered normal. He could be found on kids meals, hand puppets, and stickers as well as showing up in person as a guy in a furry suit. The chain would eventually swap Beefy out for Uncle Alligator which was slightly less confusing to kids, but was a rather random choice nonetheless.  Founded in 1967 in Springfield, Ohio, Rax Roast Beef was originally known as JAX Roast Beef. In 1969, Rax was sold to General Foods, who then changed the name of the restaurants to RIX Roast Beef. They ran it until 1978 until just 10 franchise stores owned by the Restaurant Administration Corporation (RAC) were left open. RAC purchased RIX from General Foods, and returned the JAX name. RAC began franchising the chain and the JAX restaurants were renamed Rax again in 1980. By 1982, Rax had grown to over 220 restaurants in 25 states and by 1984, the 300th store had opened. 1985 saw a massive rebranding that saw a more modern logo come in to replace the western style  treatment long associated with the chain. 


Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

  • 100% combed and ring-spun cotton*
  • Fabric weight: 4.2 oz (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed
  • Retail fit
  • Runs true to size


Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

  S M L XL 2XL 3XL 4XL
Width 17.99 20.00 22.01 24.02 25.98 27.99 30.00
Length 27.99 29.02 30.00 31.02 32.01 32.99 33.98
Sleeve length 8.90 9.17 9.45 9.72 10.00 10.39 10.79
All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

Additional information

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