Nearly 20 years after his death, Dale Earnhardt still inspires as a model of doing everything your own way, but before he was The Intimidator, Dale was the son of Ralph Earnhardt, a factory man who cut up his punch card to scrape out a living racing on every track he could. Only one road in life made sense for Dale. He drove at a pivotal juncture for NASCAR, which in the 1990s transitioned from an object of regional interest to a corporate powerhouse. The Earnhardt empire — who, with support from corporate sponsors like Wrangler Jeans and Goodwrench, was one of the winningest teams in NASCAR history — was partially responsible for that transformation, along with other big-ticket drivers like Rusty Wallace and Jeff Gordon, as much corporate admen as racers. NASCAR had been a sponsor’s game for years, but Earnhardt Inc. took it one step further, retooling and reworking Senior’s image until he was synonymous with Wrangler and Goodwrench, the companies who invested in him. There was an essential contradiction between who Dale presented himself as — the rural, rough-riding cowboy who worked his farm until the day he died — and the sports entertainment tycoon who imprinted himself on the industry. That series of contradictions — the working man who raced cars for a living, the country boy in the corporate boardroom, the farmer who struck gold — made Dale and his story irresistible to me and so many others. Even after he struck gold, Earnhardt kept himself relatable with a well-publicized sense of humor. This shirt is a well-worn replica of the one Dale most likely had made up in one of the many popular ‘make your own t-shirt’ shops found in malls throughout the late 70s and 80s. Dale was definitely worthy of wearing such a cocky message… are you?
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 30 single
- Tear-away label
- Shoulder-to-shoulder taping
- Retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.
All sizes are provided in inches!
*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.