Remember the L.A.-based private eye series 77 Sunset Strip? The 1950s show was filmed entirely on the Warner Brothers lot, but the opening 30-second sequence was filmed in front of Dino’s Lodge, located at 8524 Sunset Boulevard. In the summer of 1958, Dean Martin and his business partner, Maury Samuels, bought a former restaurant called The Alpine Lodge. They hired Dean’s brother, Bill, to manage the place, and immediately renamed it Dino’s Lodge. Out front, they placed an enormous neon sign featuring Dean Martin’s handsome face and it became one of Hollywood’s campiest novelties. The “suit and tie” jazz joint was instantly hip, serving home-style Italian cuisine, steaks, and breakfast until 4 a.m. The interior included dark wood paneling and comfortable leather booths meant to replicate Martin’s personal den. Continuous entertainment was provided in a separate cocktail lounge that promoted female singers, but by 1960, he had flown the coop for the Sands in Las Vegas and sold the restaurant to new owners who kept the name and neon sign for 27 additional years. Visitors flocked to the restaurant in hopes of getting a glimpse of Dino, but his neon face is as close as they got. By the early ’70s, the swanky restaurant that had once hosted parties for Frank Sinatra and Elizabeth Taylor descended into a tourist trap and was abandoned by its celebrity clientele. During the Miami Vice era, the block on which the restaurant sat suffered a devastating makeover. What was left of Dino’s Lodge, the Tiffany Theatre, North Beach Leather, and the 1960s dance club the Sea Witch were all stuccoed over, leaving them unrecognizable, then replaced with bland-looking offices. A 77 SUNSET STRIP dedication was later engraved on the sidewalk in front of the original entrance to Dino’s, but that’s the only clue of the building’s former life… that’s show business, baby.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 30 single
- Tear-away label
- Shoulder-to-shoulder taping
- Retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.
All sizes are provided in inches!
*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.