Falstaff Beer Fearless & Fannie Waterski 1974 Vintage Women’s T-Shirt

$29.95

William J. Lemp of St. Louis created Falstaff in 1903. When Prohibition forced the closure of the Lemp brewery, local brewer Joseph Griesedieck purchased the Falstaff name in 1920 and changed his company’s name to Falstaff Corp., eventually to be renamed Falstaff Brewing. Post prohibition, Falstaff would become the country’s third-largest brewer from 1957 to 1960, with its production peaking at 7 million barrels in 1966. The ’70s introduced a set of mascots – Fannie and Fearless. Existing in cartoon form, the duo were pictured having assorted adventures from skydiving and motorcycling to waterskiing and bear hunting, all of which included their favorite beer, Falstaff. In 1975, Falstaff sold a controlling interest to Paul Kalmanovitz and within a few months, dozens of executives were dismissed and the headquarters was relocated to San Francisco. The brewery remained in St. Louis until the company folded sometime in 1977.

 


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