Lucky Lager San Francisco 1972 Vintage Men’s T-Shirt




The first Lucky Lager brewery was established by the General Brewing Corporation of San Francisco on August 31, 1933. Their business office was located at 369 Pine St. in downtown San Francisco. This was also the office of Walter George Filer, one of the founders and first Chairman of the Board of Directors. The Articles of Incorporation list three individuals who were officers of Consolidated Beverages, Inc., and they, plus the other three original incorporators, remained as company Directors well into the ’50s. The plant was being built in the Bayview neighborhood of So. San Francisco, near Hunter’s Point, at 2601 Newhall Street. Construction was completed in early March of ’34, and brewing commenced. On June 4th, after three months of aging (or lagering), the first draught beer was ready for consumption. The bottling line was not ready by then, so the first Lucky Lager in bottles did not hit the market until the 6th of July, 1934. Lucky lager was produced for decades in various locations long after the original San Francisco brewery closed up in 1978, though their California roots could still be found in their slogans, including the “It’s Lucky When You Live in California” that was a common sight throughout the golden state on billboards. This design is based on their 1970s logomark which is quite similar to that of another west coast favorite, Rainier Beer, not just in it’s red and gold color, but it’s stylized, oversized ‘L’ and overall layout.


Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

  • 100% combed and ring-spun cotton*
  • Fabric weight: 4.2 oz (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed
  • Retail fit
  • Runs true to size


Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

Width 17.99 20.00 22.01 24.02 25.98 27.99 30.00
Length 27.99 29.02 30.00 31.02 32.01 32.99 33.98
Sleeve length 8.90 9.17 9.45 9.72 10.00 10.39 10.79

All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

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