Lucky Lager San Francisco 1972 Vintage Men’s Hoodie

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The first Lucky Lager brewery was established by the General Brewing Corporation of San Francisco on August 31, 1933. Their business office was located at 369 Pine St. in downtown San Francisco and the plant was being built in the Bayview neighborhood of So. San Francisco, near Hunter’s Point, at 2601 Newhall Street. Construction was completed in early March of ’34, and brewing commenced. On June 4th, after three months of aging (or lagering), the first draught beer was ready for consumption. The bottling line was not ready by then, so the first Lucky Lager in bottles did not hit the market until the 6th of July, 1934. Lucky lager was produced for decades in various locations long after the original San Francisco brewery closed up in 1978. This design is based on their 1970s logomark which is quite similar to that of another west coast favorite, Rainier Beer, not just in it’s red and gold color, but it’s stylized, oversized ‘L’ and overall layout.

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Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on super-soft Gildan 18500 hoodies via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. With a large front pouch pocket and drawstrings in a matching color, this hoodie is soft, stylish, and a perfect mid-weight for laying in cooler weather or keeping the chill off during summer nights at the beach.

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Not sure what size is your best fit? We recommend taking one of your current sweatshirts, laying it flat, and measuring it. The measurements in the chart below are taken with the hoodie laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the sweatshirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam.

 

While our sweatshirts are made using premium, preshrunk cotton/poly blends, there can be some slight shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence or just want to be able to layer over various shirts, we always suggest going up a size as hoodies are meant to be a little on the big side 😎

All sizes are provided in inches!

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*Heather colors are 60/40 polyester/cotton. **Due to the nature of the printing process and different sizes offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.