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P.O.C. Pride of Cleveland Beer 1917 Vintage Men’s T-Shirt



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The Pilsener Brewing Co., located at the southwest corner of Clark Ave. and W. 65th St. in Cleveland, was established by Bohemian brewer Wenzel Medlin in 1892 and worked incessantly to develop the perfect pilsner beers. It took Wenzel another 25 years of releasing various beers until he had the recipe down. In 1917 Pilsener released four different brews: P.O.C. (which stood for “Pilsner of Cleveland”), Gold Top, Extra Pilsener Beer, and Pilsener Dark Lager. Things were going great, and the new brews were well received, but brewery operations were interrupted by prohibition in 1920, but production resumed in 1933. The Cleveland-based City Ice & Fuel Co. took control of Pilsener in 1935, diversifying its line to include cold storage, dairy products, and ice appliances in addition to brewing, and in 1949 it became the City Prods. Corp. In 1960 Pilsener employed 300 and had an annual capacity of 375,000 barrels. In Jan. 1963 the Duquesne Brewing Co. bought the brewery and the P.O.C. label, and all brewery operations ceased. P.O.C., which now stood for “Pleasure on Call” or as most locals called it. “Pride of Cleveland,” was brewed by Duquesne in Pittsburgh. Ironically, when Duquesne went out of business 10 years later and sold its brand names to C. Schmidt & Sons, P.O.C. was again made in Cleveland, until Schmidt closed its Cleveland operation, the city’s last brewery, in 1984.


Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

  • 100% combed and ring-spun cotton*
  • Fabric weight: 4.2 oz (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed
  • Retail fit
  • Runs true to size


Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

Width 18 20 22.01 24.02 25.99 28
Length 28 29.02 30 31.03 32.01 33
Sleeves 8.9 9.18 9.45 9.73 10 10.4

All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

Psyne Co.