Reddy Kilowatt is a fictional character that acted as spokesman for electricity generation in the United States for over 70 years. He is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears. His primary purpose was to put a friendly face on the newfangled electrical systems that were commonplace in the cities in the 1920s, but rural areas remained chronically underserved as people had many misconceptions about electricity. In 1930 almost 90 percent of farms in the United States were still without access to electric service, so new messaging targeting farmers and ranchers starring Reddy Kilowatt were deployed to win over skeptical farmers and rural dwellers by showing them how electricity could benefit them.

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Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

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Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

 

 

All sizes are provided in inches!

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*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.