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Sugar Sparkled Rice Krinkles 1960 Vintage Men’s T-Shirt



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Rice Krinkles was a puffed rice cereal that hit the market in the 1950s with a creepy mascot named Krinkles the Clown. Seriously, look up the commercials – they are truly frightening. Thankfully, 1960 saw the cereal rebranded as Sugar Sparkled Rice Krinkles, which resulted in Krinkles the Clown getting the boot, and the introduction of an Oriental cartoon mascot by the name of So-Hi. He was a stereotypical Chinese boy who was named after his short stature and being only so high off the ground. Clever, I know. While this mascot might be given the stink eye today, he was actually the first Asian mascot on an American food product, so he definitely has his place in history and was beloved by many children growing up. He was also a cast member on a cartoon called Linus the Lion-Hearted, which included a smorgasbord of ’60s cereal mascots, and only increased America’s love for him and his humorous antics. So-Hi appeared in advertisements from 1960 until 1969 when Sugar Sparkled Rice Krinkles were discontinued in favor of what would eventually become Fruity Pebbles.


Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

  • 100% combed and ring-spun cotton*
  • Fabric weight: 4.2 oz (142 g/m2)
  • 30 single
  • Tear-away label
  • Shoulder-to-shoulder taping
  • Side-seamed
  • Retail fit
  • Runs true to size



Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

Width 17.99 20.00 22.01 24.02 25.98 27.99 30.00
Length 27.99 29.02 30.00 31.02 32.01 32.99 33.98
Sleeve length 8.90 9.17 9.45 9.72 10.00 10.39 10.79

All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.

Psyne Co.