Woolco 1962 Vintage Men’s T-Shirt

Description

Founded in 1962 by the F. W. Woolworth Company, Woolco was an American retail chain. Unlike Woolworth’s five-and-dime stores, Woolco was a full-line discount department store, and the creation of the new format coincided with the expansion of suburbia. At its peak, Woolco had hundreds of stores in the US, as well as in Canada and the UK. Woolworth’s flagship stores were still doing well, but the company wanted to tap into the growing discount department store market without diluting its dominant position in the variety store business. The first Woolco was located in Columbus, Ohio, and by 1966, there were 18 in the US, and nine in Canada with plans for 30 stores to be added per year. This led to tremendous growth as over 300 Woolco stores opened up across North America by the mid-1970s. Some stores were converted from regular Woolworth stores. The company experimented with both Woolco and a more downscale merchandising unit called Worth Mart in the mid-1960s. Woolco was the eventual winner with customers, and the Worth Mart stores were folded into Woolco’s store base by the 1970s. At the outset, Woolco stores were considered by the company to be “promotional department stores,” with expanded product lines and other amenities not typically found at namesake Woolworth stores.

Details

Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women.

• 100% combed and ring-spun cotton*
• Fabric weight: 4.2 oz (142 g/m2)
• 30 single
• Tear-away label
• Shoulder-to-shoulder taping
• Side-seamed
• Retail fit
• Runs true to size

Sizing

Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

All sizes are provided in inches!

*Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible.