Shopping Cart

Tele Magic

This is the insider’s story of the birth of the Fender Telecaster, the first commercial solid-body electric guitar. The Telecaster was a factory product, stripped down to its essentials, built from easily assembled parts, and made at a relatively affordable price. Guitarists of every stripe have come to love the Tele for its elegant simplicity and for its dry bite and twangy punch. Back when it first appeared in the early 50s, it was, quite simply, a revolutionary instrument. This oral history about the birth of the Telecaster comes from interviews I’ve done over the years for my various books about Fender… read more >

from the shop

Drop your email addy to subscribe to our occasional newsletter with a few blog posts, new designs, and even coupon codes and deals.

Supersleeper

YouTuber John Reynolds chose a 1973 Super Beetle for his project for a few reasons… first, the flat windshield standard Beetle is way more popular

Read More »

Nomad

Don’t settle down and sit in one place. Move around, be nomadic, make each day a new horizon. – Jon Krakauer Sworn To Fun Loyal

Read More »

Pink elephants

Pink elephants, “hallucinations arising especially from heavy drinking or use of narcotics,” have been a fixture in pop culture for more than a century. The

Read More »
Psyne Co.