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The Colorful History Of Rainbow Brite

In 1984, the canvas of children’s entertainment got a lot more colorful when Hallmark Cards introduced the character of Rainbow Brite to the world. A lovable little girl who brought color and happiness to people everywhere, Rainbow Brite was responsible for making the entire universe bright and beautiful. Though originally created as a way to break Hallmark into the licensing business, Rainbow Brite became a pop-culture icon and one of the most beloved properties of the 1980s. For me, she was a very bright light in a very dark time of my life, and for the last 30 years, she’s helped shape me into the person I am today.

Rainbow Brite was the story of a girl named Wisp who came to a dark and dismal planet that had been conquered by the King of Shadows, who wanted to destroy color and happiness forever. However, even in the darkness, friends were found in the form of Twink, a white Sprite, and Starlite, the (self-proclaimed) most magnificent horse in the universe. In the end, Wisp defeated the King of Shadows and freed the seven Color Kids, returning the light and hope to the dismal world. Henceforth, she became known as Rainbow Brite, the keeper of the galaxy’s hope, light, and color… read more >

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