The Counterculture Hippie Movement of the ’60s and ’70s

Anew identity was born at the start of the counterculture movement in the late 1960s. This youth movement criticized consumerism, promoted peace, and yearned for individualism. The 1960s and ‘70s revolutionized pop culture and encouraged social reform. This 20-year period was a turning point in history that influenced future decades, and still has an impact on the present day. The counterculture movement involved youths who rejected mainstream American culture and societal norms. The “American dream” was no longer a goal for this new generation. Prior to the 1950s, the ideal woman was a housewife who cared for the children, cooked, and cleaned the home. Men were expected to find a steady job and be the provider for the family. Counterculture began to boil up in the late 1940s and seeped into the 1950s with the beat movement. This movement involved literary “hipsters” who rejected social norms, often referred to as beatniks… read more >

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