Were it not for Doug Haut moving to the West Coast from Milwaukee in 1954, it is indeed possible that, none of what is said beyond this point would be anything other than pure myth. Haut began the journey of becoming an expert waterman off the shores of Santa Cruz and parts north. Later, while living in Hawaii and honing his big wave riding skills, he apprenticed under legendary surfer/shaper Mike Diffenderfer, learning the fine art of surfboard repair, glassing, sanding and all other aspects of the craft. In 1964, Haut returned to Santa Cruz, where he eventually would open three locations where his surfboards sold as fast if not faster than he could make them.
In 1970, brothers Lance and Kevin Reed began to take their surfing expertise onto dry land on flat days, constructing ramps and annihilating any and all terrain they could get their wheels onto. Kevin, who had taken on the nickname “Mr. Radical”, was already creating his own prototype fiberglass/wood boards as early as 1971, not settling for available ready-made boards of the era. Kevin surfed and skated competitively for O’Neill and in 1974 the Reed Brothers along with Lance Moulton discovered and cleaned out the now legendary Buena Vista pool and were the first to ride it… read more >