Your Cart

Account

Cart

Checkout

The Real Reason The Pontiac Fiero Was Discontinued

To understand the death of something, one must first know the conditions into which it was born. In this case, the Pontiac Fiero, GM’s first mid-engine sports car, was a long-developing idea borne of necessity during a time of crisis, coupled with bargain bin parts and a litany of bad decisions.

As the 1970s gave way to the 80s, Pontiac was desperate for a vehicular hit that would put it back on the map while differentiating it from the handful of other automakers within General Motors’ stable. Pontiac’s General Manager at the time, Bill Hoglund, felt that an affordable two-seat sports car would help recapture the performance image the company once had with the legendary — and by-then faded — GTO. Hoglund wanted to aim this sporty two-seater at the road warriors who commuted to work and market it as a gas-sipping, environmentally-friendly car, capable of running errands around town economically… read more >

More Gourmet Blogage

The Road Warrior

“I remember a time of chaos, ruined dreams, this wasted land. But most of all, I remember the road warrior… the man we called Max.”

Read More »

Winter is Coming

Living in the desert, stocking up on firewood isn’t on my radar anymore, but while growing up in Washington, it was a part of life.

Read More »

from the shop

check out more designs in the shop »

Drop your email addy to subscribe to our occasional newsletter with a few blog posts, new designs, and even coupon codes and deals.

1967 Plymouth GTX

By 1967, the big three understood that it wasn’t just enough to be fast—muscle cars needed to look fast too (“It pays to advertise,” as

Read More »

Showdown

While living the quiet life in a swamp, Kermit the Frog is approached by a Hollywood agent to audition for the chance of a lifetime.

Read More »
Psyne Co.