99 Can PBR Sissy Bar

Over the last few summers, the irreverent team at PBR has perfected the art of capturing the public’s attention. They haven’t done it with expensive advertising campaigns or celebrity endorsements; instead, they have given the people what they want, more beer. From the moment they released their 99 Can PBR pack in 2019, the idea of going bigger has seemed to become infused into Pabst’s summer schedule. Last year, they swung for the fences and dropped five Independence Day-themed 1776-packs to selected partners that they claimed was the biggest beer package ever… read more >