Where Is Paul's Boutique?

The Beastie Boys album cover photo for Paul’s Boutique was taken at 99 Rivington St, New York, NY 10002. The album folds out to show an almost 360-degree panoramic view as seen from the corner of the Ludlow and Rivington streets. The Paul’s Boutique awning sign was hung on the building specifically for the cover photo shoot, but can clearly be identified as Lee’s Sportswear by the top sign. The storefront used as a stand-in for Paul’s Boutique has since been any number of businesses in the decades since the album hit the streets in 1989, but in 2014 it was permanently marked with a Beastie Boy’s mural commemorating the album’s 25th anniversary.