Gettin’ Jiffy With It

Many of us have seen or eaten from a jar of Jif peanut butter at some point in our lives and never really thought too much about it. However, people on the internet discovered that there is more to the logo than it seems.

The user @SeeDeng posted a photo of a jar of Jif peanut butter held right-side up and compared it to a photo of the same jar of peanut butter held upside down.

Due to the lack of serifs — small lines attached to the end of a stroke — on the font, the curvature of the F that mimics the curvature of the J, and the under-emphasized bar on the F, the Jif logo looks almost exactly the same when it’s read upside down.

“My entire life is a lie,” @SeeDeng wrote… read more >