White Mountain Cooler 1985 Vintage Men's T-Shirt
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White Mountain Cooler was an alcoholic beverage that debuted in the US market in 1985, and while it was often referred to as a wine cooler, White Mountain's beverages were actually 'beer coolers,' using on malted (beer) bases. Despite a crowded market, White Mountain Cooler became the top-selling brand of 'malternative' beverages within a couple of years, and held the spot through the late '90s. Also known as 'beer coolers,' the beverages were very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash that obscured the taste of its malt base. It was considered a popular alternative to beer, and was often targeted toward women and younger consumers with it's easy drinkability.. White Mountain was sold in 12 oz. bottles, with an alcohol content similar to that of beer (approximately 5% ABV), and was also available on draft, and in 32 and 40 oz. bottles in select markets.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 32 singles for a softer hand
- Dyed and cut in the USA
- Shoulder-to-shoulder taping
- Side-seamed construction
- Tear-away label
- Modern retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

