The first Lucky Lager brewery was established by the General Brewing Corporation of San Francisco on August 31, 1933. Their business office was located at 369 Pine St. in downtown San Francisco and the plant was being built in the Bayview neighborhood of So. San Francisco, near Hunter’s Point, at 2601 Newhall Street. Construction was completed in early March of ’34, and brewing commenced. On June 4th, after three months of aging (or lagering), the first draught beer was ready for consumption. The bottling line was not ready by then, so the first Lucky Lager in bottles did not hit the market until the 6th of July, 1934. Lucky lager was produced for decades in various locations long after the original San Francisco brewery closed up in 1978. This design is based on their 1970s logomark which is quite similar to that of another west coast favorite, Rainier Beer, not just in it’s red and gold color, but it’s stylized, oversized ‘L’ and overall layout.