Bee Healthy, Eat Your Honey 1974 Vintage Men's T-Shirt
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The double entendre is hard to miss on this cheeky ’70s “Bee Healthy, Eat Your Honey” iron-on design, which later became a memorable part of Tyler Durden’s wardrobe in the 1999 film Fight Club. Directed by David Fincher and based on Chuck Palahniuk’s novel of the same name, Fight Club follows a depressed, insomniac office worker whose painfully ordinary existence is turned upside down after meeting eccentric soap salesman Tyler Durden. When his immaculate apartment is mysteriously destroyed, he moves into Tyler’s crumbling house, and the two create an underground fight club where disillusioned men can escape the numbness of modern life by beating the hell out of each other. Their increasingly chaotic partnership begins to unravel when Marla Singer, a fellow support-group imposter, enters their lives and captures Tyler’s attention. More than 25 years later, Fight Club remains a dark, stylish, endlessly quotable cult classic—and a showcase for some seriously great late-’90s cinema.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 32 singles for a softer hand
- Dyed and cut in the USA
- Shoulder-to-shoulder taping
- Side-seamed construction
- Tear-away label
- Modern retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

