A&P Weeeeeo! 1971 Vintage Men's T-Shirt
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Warehouse Economy Outlet—better known as W.E.O., “Where Economy Originates”—was a no-frills, warehouse-style supermarket concept developed by The Great Atlantic & Pacific Tea Company (A&P) during the 1970s and is often credited as an early example of the warehouse grocery format. The first W.E.O. opened in Pennsauken, New Jersey, in 1971 and quickly proved successful and profitable by offering popular grocery items in their original wholesale bulk packaging at deeply discounted prices, all in a stripped-down store environment. Encouraged by its success, A&P expanded the W.E.O. concept to roughly 1,500 existing stores in 1972. Unfortunately, many older A&P locations—particularly those built before the 1950s—simply lacked the space needed to stock the large quantities of merchandise required by the warehouse model, and the ambitious rollout ultimately fell short. One memorable advertising slogan, also worn by employees, declared, “I won’t stop trying till you say Weeeeeo!” By 1975, however, A&P had abandoned the W.E.O. experiment—so, technically, I guess they did stop trying.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 32 singles for a softer hand
- Dyed and cut in the USA
- Shoulder-to-shoulder taping
- Side-seamed construction
- Tear-away label
- Modern retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

