Löwenbräu Münchner Hell 1961 Vintage Men's T-Shirt
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$29.95
$23.96
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Design description, product details, and sizing information
Design description, product details, and sizing information
Design Description
In early-1960s Germany, Löwenbräu Münchner Hell represented the bright, clean lager style that had come to dominate Munich drinking culture after the war. By 1960–61, pale Helles accounted for about 89 percent of Löwenbräu’s beer sales, compared with only 11 percent for traditional Dunkles, and bottled beer had overtaken draught in the brewery’s sales mix. Golden, bottom-fermented, gently malty and only moderately bitter, Münchner Hell was the everyday beer of Munich beer halls, neighborhood taverns and gardens—the sort of beer ordered simply as ein Bier. Löwenbräu itself was enjoying renewed strength during Germany’s postwar boom, rebuilding its domestic business while expanding aggressively abroad; by 1963 it had become Germany’s leading export brewery. In that setting, a cold Löwenbräu Hell with its familiar lion emblem was as much a piece of modern Munich as crowded beer halls, Wirtschaftswunder optimism and rows of freshly filled half-liter bottles.
Product Details
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.*Heather CVC Colors: 52% Airlume combed and ring-spun cotton, 48% polyester, 32 singles, 4.2 oz. Athletic Heather and Black Heather CVC: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. Heather Prism Colors: 99% Airlume combed and ring-spun cotton, 1% polyester, 32 singles, 4.2 oz. Heather Prism Blue: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. Screen colors may vary due to differences in screens. Due to the natural nature of cotton, whites may appear off-white rather than bright white. Size Chart
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.
All sizes are provided in inches! Please note that variations in sizing of up to 1.5 inches are possible.
In early-1960s Germany, Löwenbräu Münchner Hell represented the bright, clean lager style that had come to dominate Munich drinking culture after the war. By 1960–61, pale Helles accounted for about 89 percent of Löwenbräu’s beer sales, compared with only 11 percent for traditional Dunkles, and bottled beer had overtaken draught in the brewery’s sales mix. Golden, bottom-fermented, gently malty and only moderately bitter, Münchner Hell was the everyday beer of Munich beer halls, neighborhood taverns and gardens—the sort of beer ordered simply as ein Bier. Löwenbräu itself was enjoying renewed strength during Germany’s postwar boom, rebuilding its domestic business while expanding aggressively abroad; by 1963 it had become Germany’s leading export brewery. In that setting, a cold Löwenbräu Hell with its familiar lion emblem was as much a piece of modern Munich as crowded beer halls, Wirtschaftswunder optimism and rows of freshly filled half-liter bottles.
Product Details
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 32 singles for a softer hand
- Dyed and cut in the USA
- Shoulder-to-shoulder taping
- Side-seamed construction
- Tear-away label
- Modern retail fit
- Runs true to size
*Heather CVC Colors: 52% Airlume combed and ring-spun cotton, 48% polyester, 32 singles, 4.2 oz. Athletic Heather and Black Heather CVC: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. Heather Prism Colors: 99% Airlume combed and ring-spun cotton, 1% polyester, 32 singles, 4.2 oz. Heather Prism Blue: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. Screen colors may vary due to differences in screens. Due to the natural nature of cotton, whites may appear off-white rather than bright white. Size Chart
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.
All sizes are provided in inches! Please note that variations in sizing of up to 1.5 inches are possible.
