Damn I’m Good 1980 Vintage Men’s T-Shirt

$29.95

Nearly 20 years after his death, Dale Earnhardt still inspires as a model of doing everything your own way, but before he was The Intimidator, Dale was the son of Ralph Earnhardt, a factory man who cut up his punch card to scrape out a living racing on every track he could. Only one road in life made sense for Dale. He drove at a pivotal juncture for NASCAR, which in the 1990s transitioned from an object of regional interest to a corporate powerhouse. The Earnhardt empire — who, with support from corporate sponsors like Wrangler Jeans and Goodwrench, was one of the winningest teams in NASCAR history — was partially responsible for that transformation, along with other big-ticket drivers like Rusty Wallace and Jeff Gordon, as much corporate admen as racers. NASCAR had been a sponsor’s game for years, but Earnhardt Inc. took it one step further, retooling and reworking Senior’s image until he was synonymous with Wrangler and Goodwrench, the companies who invested in him. There was an essential contradiction between who Dale presented himself as — the rural, rough-riding cowboy who worked his farm until the day he died — and the sports entertainment tycoon who imprinted himself on the industry. That series of contradictions — the working man who raced cars for a living, the country boy in the corporate boardroom, the farmer who struck gold — made Dale and his story irresistible to me and so many others. Even after he struck gold, Earnhardt kept himself relatable with a well-publicized sense of humor. This shirt is a well-worn replica of the one Dale most likely had made up in one of the many popular ‘make your own t-shirt’ shops found in malls throughout the late 70s and 80s. Dale was definitely worthy of wearing such a cocky message… are you?

 


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