Hires Root Beer 1974 Vintage Men's T-Shirt
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Created by pharmacist Charles Elmer Hires in 1876, Hires Root Beer is considered the first commercially successful root beer. Introduced as a "root tea" at the 1876 Philadelphia Centennial Exposition, it was marketed as a wholesome, natural, non-alcoholic beverage. Hires revolutionized the industry with powdered extract kits for home brewing and aggressive national advertising, quickly becoming a household name. Despite being widely popular, Hires eventually faded from mainstream shelves due to years of corporate consolidation, leaving behind a legacy as an American soda that was popular both in root beer floats and on its own. This design is based on the 1974 rebrand that gave the root beer labels a more modern look from its earlier heritage styles.
Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making it comfortable and flattering for both men and women.
- 100% combed and ring-spun cotton*
- Fabric weight: 4.2 oz (142 g/m2)
- 32 singles for a softer hand
- Dyed and cut in the USA
- Shoulder-to-shoulder taping
- Side-seamed construction
- Tear-away label
- Modern retail fit
- Runs true to size
Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size.

