Back in 1985, the world of soft drinks was rocked by the biggest marketing disaster in its history. New Coke arrived, with a more syrupy, sweeter flavor, and within months Coke Classic had to be reintroduced. But that year also saw the launch of a drink that has more resonance for the economy today. Jolt Cola’s slogan was “All the sugar and twice the caffeine.” Teenagers loved it… read more >
The Rise And Fall of Carolina Freight
Carolina Freight was one of the largest trucking companies operating in the United States. Established in 1937, it offered freight transportation services to many parts